Our rhododendron was beautiful last week. It needs protection from the winter freezing and thawing. We planted it in the north east corner of our house. Having something so beautiful in the back of the house is kind of a nonevent. The bush is over 25 years old and beautiful for about one week out of the year. I give it some acid once a year and enjoy it one week a year. It usually is in bloom for Mother's Day.